Asus Zenfone Max 2016 Review : Battery at its Best !

Asus recently launched a upgraded version of Zenfone Max and its the 5000 mAh battery which they are banking on. Asus is not just focusing on flagship devices but also the budget price segment. Last year when Zenfone 2 Series was launched, battery was a issue and it could not last long. Zenfone Max is designed to give the users a smooth experience and a never ending battery life.

Zenfone Max is offering 5GB Asus Web Storage for lifetime while 100GB Google Drive Storage for 2 Years which means people can store all of their content online to keep their local storage free. And Yeah, it comes with Android 6.0.1 Marchmallow, out of the box while other brands are still shipping theirs with Android Lollipop.

asus zenfone max

Specifications of Zenfone Max ZC550KL

  • 5.5-inch display (1280 x 720 pixels)
  • Corning Gorilla Glass 4 protection
  • 1.5 GHz Octa-Core Snapdragon 615 processor
  • 2GB/3GB RAM
  • Adreno 405 GPU
  • 32GB internal storage
  • External memory up to 64GB with microSD
  • Android 6.0 Marshmallow with Zen UI 2.0
  • 13-megapixel rear camera with f/2.0 aperture, Laser Auto Focus, Real Tone flash
  • 5-megapixel front camera, 85-degree wide-angle lens
  • Dual SIM
  • 4G LTE, Bluetooth 4.0, WiFi 802.11 b/g/n, GPS
  • 5000mAh battery (non-removable)

Hardware and Build Quality :

Zenfone Max, from the front, is similar to Zenfone 2 Series, with a 5.5-inch HD display and “no backlit” menu touch buttons. The volume rockers and the power button is on the right side of the phone, the gold plastic rim running along the sides with a leather finish detachable back cover which helps good grip over the phone.

zenfone max volume rockers

The Build of the phone is quite good however the weight of the device which is 202 g is something users wont like. I feel its kind of trade off between the performing battery life & the weight and considering it a budget smartphone with such battery, I wont mind buying the device. Overall, the Zenfone Max does not look like any cheap device, is well built and sturdy enough. (I accidental dropped it twice and fortunately, the device is intact)

Zenfone Max suppoorts dual sim 4G and 32 Gigs of internal storage which can also be expanded by the microsd card till 64GB.

The Zenfone Max is powered by Qualcomm Snapdragon 615 octa-core processor with 2 GB RAM/3GB RAM and Adreno 405 GPU. The phone does its job pretty well in day to day activities and one cant expect more from the budget smartphone. Almost all the apps which are used in daily life runs seamlessly on this device. I started encountering lags when I overloaded with my device with loads of Apps and this should not be the case with 3GB variant. Same was the case with Gaming.

Software :

Zenfone Max comes with Marshmallow out of the box however, Zen UI Custom Interface is added over it. The phone comes with lot of bloatware which demands update as soon as you go with your first boot. While most of the apps can be uninstalled, the apps which are left require rooting of the device.

There is added gesture which can help you search apps, contacts and what not in your device by just swiping your figure from middle towards bottom. You can lock your apps, hide your apps, change the grid size, install new themes and do whole lot more with it. Customization is something which is all at your disposal.

Display  and Audio : 

The Asus Zenfone Max comes with a 5.5-inch HD display having resolution of 1280 x 720 pixel protected by Corning Gorilla Glass 4 full screen lamination. The IPS Display seems to work pretty well in indoors,while in Sunlight, it is little hard to use unless the brightness is set to high. Viewing angles are not that great considering the resolution and size of the display.

The audio of the device is quite average as the speaker is placed on the back of the device. With 3.5mm jack, we have had issues getting audio output perfectly but with one or the other try, it works like charm.

Camera :

Smartphones these days boast Camera a lot since its the main feature after which people run. If you don’t have good Camera, there is no way you can lure customers for your cake. Zenfone Max comes with the 13MP rear camera which sits on the back of the device along with laser auto focus and real tone flash. The image quality from the camera is good enough when in good /moderate lightning conditions while it produces grainy images in poor / low light. The kind of HDR images Zenfone Max produced impressed us considering it a 10000 INR Smartphone.

zenfone max camera sample in low light

The front facing Camera is of 5 MP for the Selfies which again works good in the moderate light conditions. Auto Focus sometimes work well and sometimes not which can be fixed in the future updates.

Zenfone Max Camera comes with lot many options like other Zenfone Variants. You have Auto Mode, Manual Mode, HDR, Beautification, Super Resolution, Depth of Field, Smart Remove, Slow motion, Time lapse etc.

Zenfone Max Battery and the Power Bank

Okay, so now comes the section for which the Zenfone Max has made hype in the market i.e its 5000 mAh battery which can power your device for 2 days easily. Asus Claimed it to run 3 days for the normal usage however, keeping 3G or Wifi On most of the time along with daily browsing, little bit gaming and calls, the phone is giving 2 days of back up easily which is pretty much good from a 10000 INR smartphone.


Carrying 5000mAh battery does increases the weight of the phone like I wrote earlier but it does not add on anything to the design which makes it bulky in design.

zenfone max battery

Zenfone Max takes approximately 5 hours to charge completely from zero with the shipped charger. You may want to use other charger with 2Amps for sure if you buy this device and want to charge it quickly.

Verdict :

With such battery life, latest Android OS, smooth UI experience, and 10000 INR price, Zenfone Max is definitely the one to be picked up if anyone wants a long lasting battery smartphone, there is nothing much left to speak about this device. The reverse charging feature can help you as a powerbank as well. Addition of finger print sensor, Full HD screen could have hit the nail in the wall but nevertheless, its not the deal breaker when you have huge battery which performs as claimed.

Also, the 3 Gigs RAM variant should have been placed for 9999INR as asking 3K INR for one gig of RAM does not make sense , to me atleast. However, the phone is shipped with earphones with the 3GB variant and without Earphones with the 2GB variant.

The phone comes in Black, Blue, Orange, white and can be bought from Flipkart at a price 8999 for Zenfone Max 2 GB / 16 GB / SD 410, while 9999 INR for Zenfone Max 2 GB / 32 GB / SD 615, and 12999 INR for Zenfone Max 3 GB / 32 GB / SD 615. Check out here.


  • Battery10
  • Design8
  • Display7
  • Camera9
  • Build8
  • 8.4


Leave a Reply

Your email address will not be published. Required fields are marked *